Director of Marketing
Experience Highlights
Farhanaj Achol is a results-driven digital marketing leader with six years of experience leading full-funnel marketing strategies across e-commerce, healthcare, nonprofit, and emerging technology sectors. At Autheo, she directs marketing for a modular Layer-1 blockchain platform, executing multi-channel campaigns that translate technical innovations into brand growth and user engagement. Farhanaj has consistently driven double-digit YoY growth in engagement and lead conversion through data-informed paid media strategies, influencer campaigns, and platform-specific optimizations. Her past roles include managing digital initiatives that reached over 40 million people, increased donor acquisition by 2.9%, and generated 233% conversion growth through A/B testing and retargeting.
Her portfolio includes successful digital collaborations with major figures like Shakib Al Hasan and Yann Arthus-Bertrand, as well as partnerships with brands like PSG, KLABU, UNHCR, and Daraz. Farhanaj also brings a strong command of analytics tools and programmatic media buying to drive measurable ROI for B2B and B2C campaigns.
Core Expertise
Digital strategy, multi-channel growth campaigns, programmatic media buying, social media management, influencer collaboration, data analytics, and GTM strategy for digital products and platforms.
Education
Farhanaj holds a Master of Science in Economics from North South University and a Bachelor of Business Administration in Marketing from Bangladesh University of Professionals. She is certified in Meta Social Media Marketing, Google Digital Marketing & E-commerce, and holds multiple credentials in analytics, SEO, and advertising technologies.
